Measuring customer satisfaction gives you the ability to help focus employees on the importance of exceeding the customer’s expectations and warns you of potential problems that can affect future income. Creating a customer survey that is personal and easily accessible are strategies that will increase the survey response rate. This new tool allows you to quickly create your own survey using the Survey Designer then generate the list of customers to either email or send a printed survey to. The Survey Status area allows you to view what surveys have been sent and which ones have been completed. With the Survey Results area you can view the survey responses, getting an immediate idea of what your customers think. The Survey Analysis area allows you to view and print invaluable reports that can help you to identify happy customers, unhappy customers and gain potential new customers.